JEREMIAH AND COMPANY IS ALWAYS INTERESTED IN MAKING GODS NAME KNOWN ON A MUCH LARGER SCALE THAN ANYONE PERSON, BRAND OR COMPANY CAN ACHIEVE ALONE....
- Artists Collaborations
- Brand Collaborations
- Ministry Ventures
- Joint Ventures
- Event Marketing
- Event Sponsorships
Why do brands collaborate?
The benefits of collaborating….Collaboration can add value if the strategic and creative thinking is aligned. Both brands can benefit from increased growth, reduced costs and a greater reach. The simple trick to success is for brands to align themselves with the most compatible partners.
What is a brand partner?
Co-branding is a strategic marketing or advertising partnership between two non-competing brands. ... There is no set rule on who should partner with who or what a brand partnership should be, which can be anything from a product collaboration to events to competitions and more.
When there’s fit (shared values, goals and target audiences), brand collaborations not only shape perception, expand awareness and excite existing believers – they give everyone something to talk about. And in today’s media world, if you’re not being talked about, you’re irrelevant. Put another way, brand collaborations provide a simple heuristic link to an overwhelmed consumer: I have an affinity for X, so Y must be worth checking out too. While subtle, this sort of link has incredible filtering power.
In fact, co-branding and collaboration are no longer optional for a brand’s success: they’re a strategic imperative. When executed thoughtfully, with a clear line of communication and well-established mutual goal between both parties involved, these partnerships have enormous impact on a brand’s long-term outlook and profitability.
We can learn quite a bit about collaboration by looking at the fashion industry, a pioneer in new marketing strategy for decades. Leaders in this space understand the power that lies in creatively connecting the dots between various brands, including products, services, individuals, media and technology.
Apparel is something tangible and lasting; buying clothing or shoes is an emotional decision and, when worn, becomes an extension of a consumer’s personal brand. Thus, a thoughtfully-executed collaboration of two or more brands, styles or designs can greatly enhance brand recognition and build an audience of like-minded individuals who become loyal to both labels involved.
*If you or your company is interested in partnership, ventures or collaborations, feel free to drop our marketing team a line by filling out the form below with your contact information and details about your vision. We look forward to hearing from you...God Bless!
-The J&C Team